Typography is the visual aspect of the written word. It takes into account spacing, size, style, color and design as a way to convey concepts artfully. Or as your textbook put it: It's the art of selecting or arranging type; using type in various graphic designs to obtain particular effects.

TO DO:

TO DOWNLOAD: J250-Typography (LECTURE SLIDES).pdf

TO KNOW: Typefaces vs. fonts: difference?

A typeface is a set of typographical symbols and characters. It’s the letters, numbers, and other characters that let us put words on paper (or screen).
A font, on the other hand, is traditionally defined as a complete character set within a typeface, often of a particular size and style. Fonts are also specific computer files that contain all the characters and glyphs within a typeface. When most of us talk about“fonts”, we’re really talking about typefaces, or type families (which are groups of typefaces with related designs, for example, “san-serif fonts”).

READ THIS INSTEAD OF YOUR TEXTBOOK: Typography design 101: a guide to rules and terms

GO PLAY: https://www.dafont.com

TO CHECK OUT: Follow Evan Solano on IG: @evansolano. And more on The LAndMagazine.

I TOLD YOU SO: Brands keep dumping their script logos. Which brand will be next? Gen Z can’t read cursive, but will brands like Kellogg’s, Ford, and Coca-Cola be convinced to change their logos?

FONTS in the NEWS: Microsoft Word’s Subtle Typeface Change Affected Millions. Did You Notice? A change in Microsoft Word’s default typeface, from Calibri to Aptos, didn’t register for everyone, but fans of typography got excited.

TO READ:

6 Typography Trends to Look Out For in 2023
The Non-Designers Guide to Visual Hierarchy
Design Principles: Compositional Flow And Rhythm
Understanding Visual Hierarchy Helps Your Customers Understand You
Visual Hierarchy Examples (via Flux Academy)
12 Visual Hierarchy Principles Every Non-Designer Needs to Know
The 10 Best Rock Concert Posters (via Paste Magazine)
Famous Logos in Helvetica
- "Since it’s so overused, I decided to see what famous logos would look like redone in Helvetica. Here is what I came up with." - Steve Lovelace
Welcome To the Great Un-Cursiving of Logos
Punk for a Day: Graphic Design History and the Punk Aesthetic
41 of the Best Logo Fonts to Choose From [+Real Examples]
10 Types of Graphic Design (with Examples and Expert Tips)
THE 25 MOST ICONIC BOOK COVERS OF ALL TIME
Here Are All of Beyonce’s Studio Album Covers
13 Fonts Used by Famous Brands
Why You Hate Comic Sans
Comic Sans: The Font Everyone Loves to Hate
Get to know Paula Scher, titan of postmodern design
The Oklahoma Eagle Wins Best Page Design Award In Great Plains Journalism Contest
Supreme’s Co-Optation of Barbara Kruger’s Oeuvre
Totally Uncool Jokers: Barbara Kruger’s Conceptual Comeback to Supreme Lawsuit
18 of the Coolest-Looking Beer Cans You'll Ever See

TO WATCH:

Fear and Loathing in Las Vegas - Criterion menu calligraphy by Ralph Steadman